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Online
ad spending will overtake other media
by 2011
The VSS Communications
Industry Forecast 2007-2011 issued
by private equity firm Veronis Suhler Stevenson
suggests the amount of money spent on Internet
advertising will reach $61.98 billion, surpassing
newspapers as the #1 ad medium in the United
States in the next four years. We recommend
a combination of traditional and new media
for maximum results.
Internet Search Engine
Marketing
Search Engine Optimization Campaign
--- Initial
Step - Attracting
Targeted Traffic by Up to 30% within 6 months
Search Engine marketing, raises your website
visibility on the internet, a place where there
are billions of websites. Differentiating yourself
from the crowd and targeting your audience has
never been more important!
All of the major
search engines have
their own unique search engine algorithim/basis
in deciding who ranks higher on a webpage. Webfoot Studios
has
over 25 of our
own first page listings. When someone
searches any or all of your keywords where will
they find you?
---
Second Step - Ongoing
SEO Optimization
Is Key To Achieving Top SEO Results
Now that your website shows up more often in
the first three pages, with a top
page 1 ranking the best, how many visitors and
pageviews are you receiving? A
good analytics program can profile your visitors
and track the success of converting visitors
to your marketing initiatives. Ongoing “maintenance” and
optimization is the key to achieving top SEO
results.
| Keywords/Keyword
Phrases |
=
Targeting Your Market |
| Content
Written For Web |
=
Visitors
"Scan" Content
|
Incoming
Relevant Links
|
=
All-important For High Rankings
|
HTM/XHTML
Coding
|
= Validated,
Useable, Accessible |
| Meta
Tags |
= Talking
To The Search Engines |
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Third Step - E-Mail
Marketing Campaigns Give Highest Return
on Investment
According to the Direct Marketing Association,
the return on investment for each dollar
spent on e-mail marketing is $57.25. This makes
e-mail marketing the highest ROI across all
marketing channels. According to Jupiter Research,
e-mail marketing is expected to exceed $1 billion
by 2010. Email
marketing is one of the most powerful marketing
tools available for developing
and maintaining relationships.
Benefits of E-Mail Marketing
- Allows targeting
- Is data driven
- Drives direct sales
- Builds relationships,
loyalty and trust
- Supports sales
through other channels
- Strengthens your
brand
E-mail marketing solutions
support database integration, segmentation
and improve the targeting of outgoing messages.
Ongoing e-newsetters can provide authority as
well as customer service. E-mail marketing can
serve as product announcements, links to your
landing page and event announcements to name
just a few. Explore the many uses of e-mail campaigns
today!
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Visitors Now! - Pay
Per Click Generates The Quickest Form
Of Traffic
You only pay for an interested lead if they
choose to visit your Website. This can be as
low as $1 or less per lead. This can surpass
most other forms of advertising such as direct
sales, TV, Radio, Print Ads and Direct Mail and
other traditional advertising media.
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We are an "Interactive" web design company. 
The PlanetSimi.Com production staff has been extremely
pleased with the outstanding, creative and timely
internet work that Melinda Baker and Webfoot Studios have
applied toward our Simi Valley Teen website. What
a great job! 
