Webfoot Studios, Inc.
5500 Telegraph Rd. Ste. 139
Ventura, CA 93003
Fax: 805.650.3735
Phone: 805.650.3745
CristalStudio.com
A webfoot design won a California Coastal ADDY award! Read
more...
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YOUR QUOTES...
 Webfoot
Studios was very professional in their approach
to designing our website. They were readily available
for questions, and were always happy to
make changes and provide critical suggestions to
improve our site. We look forward to using Webfoot
Studios for our next venture."
Shawn Alikian,
EVP of AfterHours Pediatrics, Inc.
AfterHoursPediatrics.net
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It’s
hard to miss the major shift in
communicating and delivering your message
to customers
TV,
radio and print media are less relied upon than
in the past. This media is still vital but the landscape
has changed. Consumers
in particular have become sophisticated in
shopping. comparing and saving time and money
on the Internet, therefore the Web must be
factored in as a way to setup sales
either online or offline.
Webfoot
Studios solution
assesses in detail what the key values you
offer your customers, we work
with you to express those values in
image, text and video, then explore methods
for communicating and delivering the message to
customers. 
Marketing First
Your Brand or Corporate
Image can make that first impression
a memorable experience that creates long-term
clients and customer relationships. Our process
includes marketing, consulting, direction and
strategy as well as project management and
implementation to assure success.
Design and Development
Our designs have won awards and those same in-house
designers design your designs. No
design outsourcing at Webfoot Studios because our
talents and expertise are unique.
Collaboration
We like developing a collaborative
partnership for your long term success.
This includes brainstorming with our clients
and being accessible to ongoing feedback and
ideas.
Key elements
include;
| 1. |
Discuss
your company's core values |
| 2. |
Identify
and clarify your products and/or services |
| 3. |
Focus
target audience
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| 4. |
Define
marketing goals for each media |
| 5. |
Review
competition |
| 6. |
Examine
sales process |
| 7. |
Define
unique value proposition |
Initially this process can take place onsite
or via a series of Web meetings.
Upon completion you will receive a report detailing
our findings and suggestions. You will
then recieve a proposal, including price,
to accomplish our agreed upon goals.
Setting A Budget
Both SCORE and USSBA define the average
marketing budget to be between 2% and
10% of revenue. This can increase, depending
on which industry you are in, if you are
B2C or B2B and if you are intiating a new product
or are in the formative brand-building stage.
The wise old saying – you
have to spend money to make money, should
remind us that marketing efforts
are directly correlated with our revenue.
Budget-Setting Guidelines
There are two main
things to consider when setting a marketing budget:
- The development or updating of
the brand and media used to promote
the brand. These include logos, Websites,
blogs, email campaigns, sales presentations,
brochures, ads, etc.
- The ongoing expense of promoting
and advertising your brand to your target base.
Meet Objectives and
Define A Timeline
Meeting marketing
objectives should
lead to sales.They
should:
- be clear
- be measurable, and
- have a stated time
frame for achievement.
Examples from the SBA include marketing
objectives follow:
- Increase product awareness among the target
audience by 30 percent
in one year.
- Inform target audience about features and
benefits of our product and its competitive
advantage, leading to a 10 percent increase
in sales in one year.
- Decrease or remove
potential customers' resistance to buying
our product, leading to a 20 percent
increase in sales that are closed in six months
or less.
Achieving marketing objectives takes time, consistent
effort and planning. Webfoot
Studios offers its
expertise to work for your
long term success.
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We are an "Interactive" web design company. 
