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- If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. .....Useability 101
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Weboot Studio

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P.O. Box 7725
Ventura, CA 93006

Studio (805) 650-3745



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Client Quotes for Ventura Web DesignThanks for your fast and courteous service in helping us revise and update our website. The staff at Webfoot Studios was very easy to work with and were very helpful in making suggestion to improve the overall look of our site. The cost to add a new section and make changes to some existing pages was a lot less then we had been quoted by other web designers. And on top of that, our website sales have doubled since the upgrade was done. We are very happy with the results and service we received, and will definetely be using Webfoot Studios for all our future website needs.

Tom Blanford
BLS Products
www.BestLightStudio.com

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It’s hard to miss the major shift in communicating and delivering your message to customers

TV, radio and print media are less relied upon than in the past. This media is still vital but the landscape has changed. Consumers in particular have become sophisticated in shopping. comparing and saving time and money on the Internet, therefore the Web must be factored in as a way to setup sales either online or offline.

quote Webfoot Studios solution assesses in detail what the key values you offer your customers, we work with you to express those values in image, text and video, then explore methods for communicating and delivering the message to customers. end of quote

Marketing First

Your Brand or Corporate Image can make that first impression a memorable experience that  creates long-term clients and customer relationships. Our process includes marketing, consulting, direction and strategy as well as project management and implementation to assure success.

Design and Development

Our designs have won awards and those same in-house designers design your designs. No design outsourcing at Webfoot Studios because our talents and expertise are unique.

Collaboration

We like developing a collaborative partnership for your long term success. This includes brainstorming with our clients and being accessible to ongoing feedback and ideas.

Key elements include;
1.   Discuss your company's core values
2.   Identify and clarify your products and/or services
3.   Focus target audience
4.   Define marketing goals for each media
5.   Review competition
6.   Examine sales process
7.   Define unique value proposition

Initially this process can take place onsite or via a series of Web meetings. Upon completion you will receive a report detailing our findings and suggestions. You will then recieve a proposal, including price, to accomplish our agreed upon goals.

Setting A Budget

Both SCORE and USSBA define the average marketing budget to be between 2% and 10% of revenue. This can increase, depending on which industry you are in, if you are B2C or B2B and if you are intiating a new product or are in the formative brand-building stage. The wise old saying – you have to spend money to make money, should remind us that marketing efforts are directly correlated with our revenue.

Budget-Setting Guidelines

There are two main things to consider when setting a marketing budget:
  • The development or updating of the brand and media used to promote the brand. These include logos, Websites, blogs, email campaigns, sales presentations, brochures, ads, etc.

  • The ongoing expense of promoting and advertising your brand to your target base.

Meet Objectives and Define A Timeline

Meeting marketing objectives should lead to sales.They should:

  • be clear
  • be measurable, and
  • have a stated time frame for achievement.

Examples from the SBA include marketing objectives follow:

  • Increase product awareness among the target audience by 30 percent in one year.
  • Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year.
  • Decrease or remove potential customers' resistance to buying our product, leading to a 20 percent increase in sales that are closed in six months or less.

Achieving marketing objectives takes time, consistent effort and planning. Webfoot Studios offers its expertise to work for your long term success.


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P.O. Box 7725| Ventura | CA | 93006
(studio) 805.650.3745